Key Features You'll Love
Inspired by Maddie, for the Maddie in every pet.
Do you have a dog or cat with sensitive skin that is in need of a bath? Maybe you just want a high quality shampoo that will leave your pet clean and smelling good long after bath time. Maddie’s Itchy Pet Approved product line has an ultra gentle shampoo to meet your pets needs.
Introducing Maddie's Aloe + Oatmeal Shampoo. Proudly part of our Itchy Pet Approved line of products. At Maddie’s American we understand that not all grooming products are created equal. That's why our Itchy Pet Approved product line always focuses on using quality ingredients, in our professional groomer tested and approved formulas.
Maddie’s Itchy Pet Approved products are always crafted with sensitive or allergy prone pets in mind, our grooming products are formulated with vet quality ingredients. Our formulas are professionally designed for quality, effectiveness and safety with researched ingredients. We never include ingredients simply because they sound nice or are the newest "fad".
So if you're looking for an ultra gentle and easy way to cleanse your pet look no further than Maddie's Aloe + Oatmeal Shampoo. As always, tail wags are guaranteed!
Product Frequently Asked Questions
How often can I bath my pet with this product?
Does this product need to be diluted or mixed with water?
Is this product safe to use around eyes?
How can I find answers to other product questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
How will this item be shipped?
How much does shipping cost?
Does Maddie offer expedited shipping options?
How can I find answers to other shipping & delivery questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
What is Maddie's 365 Day Tail Wag Guarantee?
Is it difficult to start a guarantee claim?
Does Maddie offer returns or exchanges?
How can I find answers to other Tail Wag Guarantee questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
What is ReDo checkout+ ?
How does ReDo return protection work?
How does ReDo package protection work?
How can I find answers to other shipping & return protection questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
What is Auto-Ship + Save?
What are the benefits of Auto-Ship + Save?
Can I change my choices after signing up?
How can I find answers to other Auto-Ship + Save questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
How often can I bath my pet with this product?
Does this product need to be diluted or mixed with water?
Is this product safe to use around eyes?
How can I find answers to other product questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
How will this item be shipped?
How much does shipping cost?
Does Maddie offer expedited shipping options?
How can I find answers to other shipping & delivery questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
What is Maddie's 365 Day Tail Wag Guarantee?
Is it difficult to start a guarantee claim?
Does Maddie offer returns or exchanges?
How can I find answers to other Tail Wag Guarantee questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
What is ReDo checkout+ ?
How does ReDo return protection work?
How does ReDo package protection work?
How can I find answers to other shipping & return protection questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.
What is Auto-Ship + Save?
What are the benefits of Auto-Ship + Save?
Can I change my choices after signing up?
How can I find answers to other Auto-Ship + Save questions?
Maddie & the Humans that Work for Her are Here to Help
Have a question not covered here? Try these options below.
Help Center: Explore our Help Center here for detailed information on a variety of topics and common questions.
Chat: Use our chat function in the bottom right of every page to send your question to Maddie's team of humans. If someone is not available to answer your chat immediately a response will be delivered to your email.
Send us a Message: Use our contact form here or send an email to info@maddiesamerican.com and we will respond as quickly as possible, usually within 12 hours.
Phone: We are not able to staff phone lines for customer calls at this time. All questions should be directed to our chat and email. If a call back is needed we can arrange a time to call you and further address questions or needs.

Crafted in the USA
Every product is safely crafted in the USA.

365 Day Tail Way Guarantee*
Industry leading 365 day guarantee on every purchase [terms & conditions apply].

Helps Homeless Pets
We donate the value of a meal to shelter in need for every order.
Shop More Itchy Pet Approved Products
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Over 30,000 Meals Donated & Counting.
Together we have donated the value of 30,000 meals to pets in need at local shelters!