{"title":"Top Picks","description":"","products":[{"product_id":"easy-pill-hypoallergenic-treat-system-ultra-paste-wrap","title":"Easy Pill Ultra Hypoallergenic Treat Paste Wrap","description":"\u003cp\u003e\u003cstrong\u003eGet to Know Ultra Easy Pill-Dough\u003c\/strong\u003e\u003cbr\u003eAre you tired of trying to sneak pills into your pet's food or unhealthy options like fatty cheese? Maybe you're fed up with the limited pill treat options found in most pet stores that are full of questionable ingredients like chicken, corn, or even artificial preservatives. Look no further than Maddie's Ultra Easy Pill-Dough treat wrap! We've upgraded our Easy Pill experience with an innovative, hypoallergenic pill delivery treat that you and your pets will love.\u003c\/p\u003e\n\u003cp\u003eMaddie, our Chief Executive Pupper and inspiration behind our Ultra Easy Pill-Dough products, knows first hand the struggles of taking pills. That's why the Humans that Work for Maddie created this innovative pill wrap, which is part of our new Itchy Pet Approved line of products. We've specifically designed our formulas for pets who suffer from food allergies and need a treat that stays away from common allergens, including meats. With our tasty paste wrap treat you can finally give your pet a treat that's both delicious and allergy-friendly.\u003c\/p\u003e\n\u003cp\u003eOur Ultra Easy Pill-Dough treat wrap is a soft and moldable treat paste that's perfect for both dogs and cats. Simply use as much or as little as you need to conceal your pet's pills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntroducing a Fresh New Look\u003c\/strong\u003e\u003cbr\u003eMaddie's Easy Pill wrap has a brand new look with the same tasty recipes your pets love. We are also excited to introduce a new \"Smokey Bacon\" flavor for pets looking to avoid cheese. This tasty treat wrap is now 100% naturally flavored and comes in three mouth-watering flavors that will make your pet go wild.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eItchy Pet Approved\u003c\/strong\u003e\u003cbr\u003eWe're proud to offer one of the only pill treats on the market that's designed for pets with allergies. Plus, every purchase of Maddie's Easy Pill Ultra Paste Wrap helps support homeless pets in need. So why wait? Give your pet the pill-delivery treat they deserve with Maddie's Easy Pill Ultra Paste Wrap!\u003cbr\u003e\u003c\/p\u003e","brand":"Itchy Pet Approved by Maddie's American","offers":[{"title":"4.2 Ounce Jar \/ Cheesy Bacon Dip \/ 1 Jar Pack","offer_id":43434964713706,"sku":"WRAP-C-FBM","price":18.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Cheesy Bacon Dip \/ 3 Jar Pack","offer_id":45084982935786,"sku":"[FBM]ITCHY-EP-CH-SM-X3","price":46.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Cheesy Bacon Dip \/ 6 Jar Pack","offer_id":45084982968554,"sku":"[FBM]ITCHY-EP-CH-SM-X6","price":87.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Smokey Bacon \/ 1 Jar Pack","offer_id":45084964585706,"sku":"[FBM]ITCHY-EP-B-SM-X1","price":18.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Smokey Bacon \/ 3 Jar Pack","offer_id":45084983001322,"sku":"[FBM]ITCHY-EP-B-SM-X3","price":46.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Smokey Bacon \/ 6 Jar Pack","offer_id":45084983034090,"sku":"[FBM]ITCHY-EP-B-SM-X6","price":87.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Cheesy Peanut Butter \/ 1 Jar Pack","offer_id":43434964680938,"sku":"WRAP-PB-FBM","price":18.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Cheesy Peanut Butter \/ 3 Jar Pack","offer_id":45084983066858,"sku":"[FBM]ITCHY-EP-PB-SM-X3","price":46.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Cheesy Peanut Butter \/ 6 Jar Pack","offer_id":45084983099626,"sku":"[FBM]ITCHY-EP-PB-SM-X6","price":87.0,"currency_code":"USD","in_stock":true},{"title":"4.2 Ounce Jar \/ Bacon + Cheese [Out of Stock] \/ 1 Jar Pack","offer_id":43434964648170,"sku":"FBM-MA-EP-WRAP","price":18.0,"currency_code":"USD","in_stock":false},{"title":"4.2 Ounce Jar \/ Bacon + Cheese [Out of Stock] \/ 3 Jar Pack","offer_id":45084983132394,"sku":"","price":46.0,"currency_code":"USD","in_stock":false},{"title":"4.2 Ounce Jar \/ Bacon + Cheese [Out of Stock] \/ 6 Jar Pack","offer_id":45084983165162,"sku":"","price":87.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Amazon_Product_Itchy_Image_Main_Easy-Pill_Baconn_3.png?v=1762527787"},{"product_id":"puppy-kitten-shampoo","title":"Puppy + Kitten 2-in-1 Shampoo","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo you have a new puppy or kitten that just loves to get messy? Maybe you have an adult pet that needs an extra gentle shampoo for their baby-like skin. Maddie’s Itchy Pet Approved product line has an ultra gentle shampoo to meet your pets needs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIntroducing Maddie's Puppy + Kitten 2-in-1 Shampoo. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProudly part of our Itchy Pet Approved line of products. At Maddie’s American we understand that not all grooming products are created equal. That's why our Itchy Pet Approved product line always focuses on using quality ingredients, in our professional groomer tested and approved formulas. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMaddie’s Itchy Pet Approved products are always crafted with sensitive or allergy prone pets in mind, our grooming products are formulated with vet quality ingredients. Our formulas are professionally designed for quality, effectiveness and safety with researched ingredients. We never include ingredients simply because they sound nice or are the newest \"fad\". \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo if you're looking for an ultra gentle and easy way to cleanse your pet look no further than Maddie's Puppy + Kitten 2-in-1 Shampoo. As always, tail wags are guaranteed!\u003c\/span\u003e\u003c\/p\u003e","brand":"Itchy Pet Approved by Maddie's American","offers":[{"title":"16 fl oz Bottle","offer_id":44015899836650,"sku":"SP1068-FBM","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Shopify_Listing_Image_Main_Shampoo_Puppy_2.png?v=1756226162"},{"product_id":"krill-oil-shed-defense-skin-repair-5-in-1-soft-chews","title":"Krill Oil Shed Defense + Skin Repair -  5-in-1 Soft Chews","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoes your pet struggle with itchy dry skin, excessive shedding, or a damaged coat? Or maybe you simply want an easy way to help support their overall health. Maddie’s Itchy Pet Approved product line has a solution powered by 5 unique ingredients to help your dog or cat thrive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIntroducing Maddie's Krill Oil Shed Defense + Skin Repair 5-in-1 Soft Chews, the ultimate solution to help support skin and coat health in dogs and cats. This powerful supplement contains 5 vet strength ingredients to provide your furry friend with the nutrients they need to look and feel their best. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProudly part of our Itchy Pet Approved line of products. At Maddie’s American we understand that not all supplements are created equal. That's why our Itchy Pet Approved product line always focuses on using quality ingredients, including well known active ingredients that have been researched and studied by veterinarians for their effectiveness. We never include an ingredient just because it’s the latest fad or sounds nice. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMaddie’s Itchy Pet Approved products are always crafted with sensitive or allergy prone pets in mind, our supplements are free of common allergens, making it safe for even the most sensitive of pets. We utilize an innovative and delicious savory cheese flavoring designed specifically for the needs of allergy prone pets. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo if you're looking for a natural and easy way to nourish your pets skin and coat, look no further than Maddie's Krill Oil Shed Defense + Skin Repair 5-in-1 Soft Chews. As always, tail wags are guaranteed!\u003c\/span\u003e\u003c\/p\u003e","brand":"Itchy Pet Approved by Maddie's American","offers":[{"title":"60 Count Tub","offer_id":44019493470442,"sku":"78915082-FBM","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Main_Krill-Oil-Shed-Defense.png?v=1762530115"},{"product_id":"mini-rigatoni-allergy-friendly-bite-sized-treats-for-dogs-puppies","title":"Mini Rigatoni Style - Allergy Friendly Bite Sized Treats for Dogs \u0026 Puppies","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCalling all pups with a taste for the extraordinary! We know that sometimes our furry friends want what they can't have, and that's why Chef Maddie has cooked up something truly special, just for her Pack Members with sensitivities. Introducing Maddie's Bite Sized Mini Rigatoni Allergy Friendly Treats!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe understand that some pets have allergies, which is why our ultra low allergen formula is here to save the day! Say goodbye to those pesky allergens and hello to a world of worry-free snacking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted with a drool worthy vegan bacon flavor dogs love. These bite sized treats are perfect for both training and everyday rewarding. These semi soft treats have a hollow shape that resembles little rigatoni noodles. The unique shape can also help encourage more chewing and less swallowing of treats whole, an added bonus for tummies!\u003c\/p\u003e\n\u003cp\u003ePacked with high quality and nourishing ingredients you can feel good about. These bite sized treats are great for all dogs from puppies to adults.   \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Itchy Pet Approved by Maddie's American","offers":[{"title":"4.0 Ounce Jar \/ Bacon \/ 1 Jar Pack","offer_id":44123722547434,"sku":"IPA_RIGATONI_BACON_X1","price":12.0,"currency_code":"USD","in_stock":true},{"title":"4.0 Ounce Jar \/ Bacon \/ 3 Jar Pack","offer_id":45110608593130,"sku":"IPA_RIGATONI_BACON_X3","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Main_Krill-Oil-Shed-Defense_1.png?v=1759446879"},{"product_id":"mobility-multi-vitamin-9-in-1-soft-chews","title":"Mobility + Multi-Vitamin 9-in-1 Soft Chews","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoes your pet struggle with hip and joint issues and food sensitivities like allergies? Or maybe you simply want an easy way to help support their overall health as they age. Maddie’s Itchy Pet Approved product line has a solution powered by 9 unique ingredients to help your dog or cat thrive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIntroducing Maddie's Mobility + Multi-Vitamin 9-in-1 Soft Chews, the ultimate solution to help support mobility and overall nose to tail health in dogs and cats. This powerful supplement contains 9 vet strength ingredients to provide your furry friend with the nutrients they need to thrive. Powered by 8 effective ingredients for mobility support and a complete muli-vitamin and mineral supplement. We've packed these tasty soft chews full of benefits most brands would make you buy multiple products to achieve!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProudly part of our Itchy Pet Approved line of products. At Maddie’s American we understand that not all supplements are created equal. That's why our Itchy Pet Approved product line always focuses on using quality ingredients, including well known active ingredients that have been researched and studied by veterinarians for their effectiveness. We never include an ingredient just because it’s the latest fad or sounds nice. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMaddie’s Itchy Pet Approved products are always crafted with sensitive or allergy prone pets in mind, our supplements are free of common allergens, making it safe for even the most sensitive of pets. We utilize an innovative and delicious savory cheese flavoring designed specifically for the needs of allergy prone pets. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo if you're looking for a natural and easy way to nourish your pets hips, joints, and overall health, look no further than Maddie's Mobility + Multi-Vitamin 9-in-1 Soft Chews. As always, tail wags are guaranteed!\u003c\/span\u003e\u003c\/p\u003e","brand":"Itchy Pet Approved by Maddie's American","offers":[{"title":"60 Count Tub","offer_id":44188587393258,"sku":"78675790-FBM","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Main_USA-Made_Allergy-Friendly-Joint-Supplements.png?v=1762531476"},{"product_id":"ultra-easy-pill-dough-treat-wrap-paste-for-dogs-cats","title":"Ultra Easy Pill-Dough Treat Wrap Paste for Dogs + Cats","description":"\u003cp\u003e\u003cstrong\u003eMeet the Easiest Way to Pill\u003c\/strong\u003e\u003cbr\u003eMaddie's \"Pro Line\" of pill wrap is our newest addition and features our tastiest formulas yet! Designed for Pack Members without special dietary needs to compliment our already wildly popular \"Itchy Pet Approved\" pill wraps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur Tastiest Recipes Yet\u003c\/strong\u003e\u003cbr\u003eUltra Easy Pill-Dough Wrap is specially designed to hide your pet’s medications ensuring that giving medications is fun and easy for both you and your pets. Crafted with irresistible natural flavors and can be easily sized to any tablet or capsule. Our innovative recipes are perfect for both dogs and cats. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pro Line by Maddie's American","offers":[{"title":"Cheesy Bacon Dip \/ 4.2 Ounce Jar \/ 1 Jar Pack","offer_id":45082880409834,"sku":"[FBM]PRO-EP-CH-SM-X1","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 4.2 Ounce Jar \/ 3 Jar Pack","offer_id":45082880475370,"sku":"[FBM]PRO-EP-CH-SM-X3","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 4.2 Ounce Jar \/ 6 Jar Pack","offer_id":45082880540906,"sku":"[FBM]PRO-EP-CH-SM-X6","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 8 Ounce Jar \/ 1 Jar Pack","offer_id":45082880573674,"sku":"[FBM]PRO-EP-CH-LG-X1","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 8 Ounce Jar \/ 2 Jar Pack","offer_id":45082880606442,"sku":"[FBM]PRO-EP-CH-LG-X2","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 8 Ounce Jar \/ 4 Jar Pack","offer_id":45082880671978,"sku":"[FBM]PRO-EP-CH-LG-X4","price":105.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 4.2 Ounce Jar \/ 1 Jar Pack","offer_id":45082880737514,"sku":"[FBM]PRO-EP-PB-SM-X1","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 4.2 Ounce Jar \/ 3 Jar Pack","offer_id":45082880803050,"sku":"[FBM]PRO-EP-PB-SM-X3","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 4.2 Ounce Jar \/ 6 Jar Pack","offer_id":45082880868586,"sku":"[FBM]PRO-EP-PB-SM-X6","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 8 Ounce Jar \/ 1 Jar Pack","offer_id":45082880901354,"sku":"[FBM]PRO-EP-PB-LG-X1","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 8 Ounce Jar \/ 2 Jar Pack","offer_id":45082880934122,"sku":"[FBM]PRO-EP-PB-LG-X2","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 8 Ounce Jar \/ 4 Jar Pack","offer_id":45082880999658,"sku":"[FBM]PRO-EP-PB-LG-X4","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Amazon_Product_Pro_Image_Main_Easy-Pill_Cheese_47d44a30-8f22-4f08-8076-7411be11d5c4.png?v=1750347981"},{"product_id":"ultra-easy-pill-dough-treat-wrap-paste-for-dogs-cats-copy","title":"Ultra Easy Pill-Dough Probiotic Infused Treat Wrap Paste","description":"\u003cp\u003e\u003cstrong\u003eMeet the Easiest Way to Pill\u003c\/strong\u003e\u003cbr\u003eMaddie's \"Pro Line\" of pill wrap is our newest addition and features our tastiest formulas yet! Designed for Pack Members without special dietary needs to compliment our already wildly popular \"Itchy Pet Approved\" pill wraps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur Tastiest Recipes Yet\u003c\/strong\u003e\u003cbr\u003eUltra Easy Pill-Dough Wrap is specially designed to hide your pet’s medications ensuring that giving medications is fun and easy for both you and your pets. Crafted with irresistible natural flavors and can be easily sized to any tablet or capsule. Our innovative recipes are perfect for both dogs and cats. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProbiotic Infused to Support Gut Health\u003c\/strong\u003e\u003cbr\u003eThese specially formulated recipes are infused with 500 million colony forming units of advanced MTCC-5856 probiotics per 2 grams. While all pets can benefit from probiotic supplements, those on medications or experiencing health concerns can benefit especially well from the gut health benefits they provide.\u003c\/p\u003e","brand":"Pro Line by Maddie's American","offers":[{"title":"Cheesy Bacon Dip \/ 4.2 Ounce Jar \/ 1 Jar Pack","offer_id":45084343402730,"sku":"[FBM]PRO-BIO-EP-CH-SM-X1","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 4.2 Ounce Jar \/ 3 Jar Pack","offer_id":45084343435498,"sku":"[FBM]PRO-BIO-EP-CH-SM-X3","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Bacon Dip \/ 4.2 Ounce Jar \/ 6 Jar Pack","offer_id":45084343468266,"sku":"[FBM]PRO-BIO-EP-CH-SM-X6","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 4.2 Ounce Jar \/ 1 Jar Pack","offer_id":45084343599338,"sku":"[FBM]PRO-BIO-EP-PB-SM-X1","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 4.2 Ounce Jar \/ 3 Jar Pack","offer_id":45084343632106,"sku":"[FBM]PRO-BIO-EP-PB-SM-X3","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Cheesy Peanut Butter \/ 4.2 Ounce Jar \/ 6 Jar Pack","offer_id":45084343664874,"sku":"[FBM]PRO-BIO-EP-PB-SM-X6","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Smokey Bacon \/ 4.2 Ounce Jar \/ 1 Jar Pack","offer_id":45084348416234,"sku":"[FBM]PRO-BIO-EP-B-SM-X1","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Smokey Bacon \/ 4.2 Ounce Jar \/ 3 Jar Pack","offer_id":45084348449002,"sku":"[FBM]PRO-BIO-EP-B-SM-X3","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Smokey Bacon \/ 4.2 Ounce Jar \/ 6 Jar Pack","offer_id":45084348481770,"sku":"[FBM]PRO-BIO-EP-B-SM-X6","price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/1026\/7048\/files\/Amazon_Product_Pro_Image_Main_Easy-Pill_Biotic_Bacon_3.png?v=1750347936"}],"url":"https:\/\/maddiesamerican.com\/collections\/top-picks.oembed","provider":"Maddie's American Pet Products","version":"1.0","type":"link"}